I found some more information on the study of US clothing sizing and vanity sizing issues. In 2004 they scanned 10,000 subjects of all ages and races and took measurements. A couple interesting results:
* Of course we're getting taller and heavier, but heavier faster
* In 1941, the average woman’s measurements were about 35-27-37 (mostly white women measured for this though)
* In 2004, the average woman's measurements were 40-24-43 (all races)
* Average weight has risen to 157 pounds and Average sizes are now 14 to 16
And at the end of this paper, there is a note implying that Levi stopped their customization option for clothing where they'd scan your body and make the perfect jeans just for you. Well I didn't think I'd get back to San Francisco anytime soon (where I was told that store was).

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